Monday, November 15, 2010
Thursday, November 11, 2010
Wednesday, October 27, 2010
Guess what... I am a blog tour host.I am so excited! The author is Nikita Lynnette Nichols author of A Man's Worth, Amaryllis, A Woman's Worth and coming soon Crossroads. Be sure to stop by my blog November 8, 2010. I will have the interview posted and Ms. Nichols will be available throughout that week to answer questions and respond to comments. And as a bonus by leaving a comment so we know you stopped by you will be entered in a drawing for a signed copy of A Woman's Worth. If you aren't familiar with Nikita's work stop by her web site and check out "What Readers Have To Say" page. WOW!!!!!
Let the fun begin!
Sunday, October 17, 2010
Put in the time. You won't be sorry. If you are able, get someone to help you. A publicist already has a good list of sites and will know how to get things done quickly, giving you the time to keep writing.
Saturday, October 9, 2010
Friday, October 1, 2010
I look forward to trading marketing information with you!
Remember book marketing and publishing doesn't have to be stressful or costly.
Tuesday, September 14, 2010
But when it comes to book marketing it’s more of a hurry up and wait type of business.
You have to wait while the book is being edited, and while it’s being formatted, while it gets printed and delivered. Well you get the idea anyway.
Article marketing offers some immediate gratification because once you have posted your article and it is approved you can track it to find out how many people have looked at your article. Boy does that feel good. People read your article then they go back to your web site. That’s the goal, to get them interested enough in what you have to say to get them back to your site. Then it becomes a numbers game. The more people that visit your site, the better the chance that you will sell books. It won’t happen overnight but it will happen.
It isn’t just people back to your site but you will become the leader of the pack when it comes to a Google and Yahoo search.
You also will have your article picked up by other web sites that are interested in what you have to say. That introduces you to that persons following.
Article marketing is kind of like that old shampoo commercial. You know the one tell two people and they tell two people and so on and so on. I know I dated myself but you get the picture.
So should you partake in article marketing? Yes. Will it pay off? You’d better believe it!
Remember, book marketing is a marathon not a race.
Progressive Book Marketing, LLC
Book publishing and marketing doesn’t have to be stressful or expensive.
Tuesday, August 31, 2010
Too many times to mention!
The fact is, being an author is a business and this is part of the business. I tell my clients all the time that they have to make time. We never say we don’t have time to do our day job. Well sometimes we do but we go and do our job anyway. Your book business is no different. You will get out of it what you put into it. You have to make time.
Let’s think about it a minute. The exposure is amazing. You are now able to reach people you were never able to reach before.
That being said, isn’t it worth it to spend a little time updating your blog?
Let your publicist know every time you update your blog. They will know how to get the word out to others and it takes a bit of the pressure off of you.
I believe that to be successful in the book business, you can’t throw money at it. Spend some time and it will grow.
Progressive Book Marketing, LLC
Remember book publishing and marketing doesn’t have to be stressful or expensive.
Thursday, August 12, 2010
You know you don't have to be picked up by a publisher in order to sell books. You can still have your book listed on bn.com, borders.com, amazon.com, and books a million just to name a few without having a "publisher". There are distributors and publicists and cover designers and editors that work with authors that publish on their own.
You are not alone. Book publishing and promoting doesn't have to be stressful or expensive. It can be fun and you can actually make money. You just have to be willing to step out of your comfort zone and take the plunge. Mark Twain did...
Tuesday, June 22, 2010
Ouch! Those comments hurt. They hurt because your book is like your baby. No one wants to hear they have an ugly baby and odds are you don’t have an ugly baby.
Instead of getting mad, let’s take a step back, and a deep breath and look at the big picture. Maybe we are in need of a good editor. Editing is never a place to cut corners when you are publishing a book. You need a professional editor. They see things in a different way. It’s not enough to have someone really good at grammar. Maybe we do need a bit more substance, things to think about for your next project.
The bottom line is we asked for this feedback so now we have to learn from it, the good, the bad, the ugly. You will have plenty that love you and your work but for those that wanted a bit more and told us so. We need to say thank you because their comments only make us better authors.
Friday, June 4, 2010
The body of your newsletter should be something new from you. Let the reader know what you have been up to. Talk about your family if you want. We feel closer to you if we know about you. We are more interested in staying in touch.
You will also want to list your events and invite your readers to join you if they are in the neighborhood. You may want to introduce a fellow author. That provides some filler for you and helps the featured author. We all know that every now and then coming up with content on a regular basis can be a bit of a challenge.
If you can, it’s always great to offer something like a giveaway. That will give you some insight as to how many are actually reading the newsletter.
That in mind I also recommend utilizing a newsletter service. By using a service you are able to track how many addresses were sent the newsletter, how many were opened, how many bounced, how many clicked through to your web site and how many unsubscribed.
I provide a newsletter service for my clients so they do nothing but provide the content. I provide some of the filler for them and track progress and let them know. The idea is to keep you writing not doing a bunch of busy work. Leave that to someone else.
Newsletters are a great and inexpensive way to keep your followers informed and keep your name out there.
Remember… Out of Sight Out of Mind, not a good thing.
Happy Writing and Reading!
Thursday, May 13, 2010
During my time at the bookstore I had the pleasure of meeting many wonderful authors but one that sticks in my memory is Steve Hamilton, NYT bestselling author many times over. He has an extensive list of titles under his belt. Now here is someone that could have been full of himself, but instead he was down to earth and a really great person. The size of the audience was not the deciding factor on how he addresses his audience. He made each and every person that came to get a book signed feel special and appreciated. Now here is a guy that wrote great books, traveled around on his own to book signings and kept his day job, even though he didn’t need to. This is an author that has paid his dues yet continues to promote his books in the same manner as when he was not well known.
In my line of work I meet with and speak to many first time authors that don’t know what to expect from this business. When I sit down with a potential client to discuss a marketing plan that works for them there are a few things I hear over and over.
I want to be on Oprah. I only want to do book signings near my home and only if they will pay me and or guarantee sales. How do I get stores to buy my book by the case?
Everyone has a wish list and we should always strive to be our best and take our work to the next level.
You may never get on Oprah but you don’t need Oprah to be successful. Bookstores won’t pay you and they can’t guarantee an audience nor do they buy books by the case under normal circumstances. This is a one at a time kind of business but that’s okay what fun would it be if we could predict every step of our success.
So in closing please, never think you are too big to get out there and talk to people about your work. Promote your 10th book with the same excitement you had with your 1st. It’s not the size of the audience it’s the quality of the company. If someone is there to see you then you have touched them with your work and that is very special. In closing never stop “paying your dues” and you will always have success.
Progressive Book Marketing
Monday, April 26, 2010
See you there!
Sunday, April 25, 2010
Saturday, April 24, 2010
Friday, April 23, 2010
Nikita writes about topics we not only relate to but have dealt with or are dealing with.
Thursday, April 22, 2010
I will be the first to say if a mystery doesn't grab my attention right away I put the book down. I could NOT put down What Did You Do Before Dying? and Why Did You Die In The Park? by Patricia K. Batta. Both with the same protagonist Marge Christensen finds her husband dead in their garage. The police say it's suicide but Marge knows different. She knows her husband would never commit suicide. Marge decides to take matters into her own hands so she can find out what really happened. This is a fun read! Batta keeps you turning the pages.
Sunday, April 11, 2010
Let me start by saying, “If It Sounds Too Good To Be True, It Probably Is.”
Now let me explain my statement. I can’t tell you how many authors I have talked to and work with that published their book with one of the online publishers that offer services for a minimal fee. What a great deal! NO! Many of these publishers rely on the first time author to keep them in business. In most cases the author ends up with a book that is not accepted in the marketplace.
Bookstores typically don’t work with Print On Demand Companies (POD). More often than not the book is also missing valuable information that should be included.
Once you get past that there is the issue with the book price. That is the amount the author must pay to have each book printed. I have seen case after case where the author loses money by selling books. Shouldn’t it be the other way around?
This is one of the areas that the online publisher makes their money. They have the author charge an unreasonable amount for the book, and then charge half of the retail for each book printed. We won’t even talk about the shipping.
So now the author’s publicist has scheduled a book signing at an independent bookstore where the author can bring their books. Let’s say for arguments sake the book retails for $20 which is overpriced for the marketplace. The author paid $10 for the book plus shipping. Let’s assume shipping is $3 per book. So the author has $13 invested in each book which means for every book that sells the author makes $7, right? NO!
The bookstore expects their cut which typically is 40% of the retail. So now we take $8 and give that to the bookstore which leaves us with $12. Remember the author has $13 into each book which means for every book sold the author must pay $1. I’m no math expert but I don’t think this is how it should work. We won’t even talk about the time, gas, marketing tools etc…
How do you get around this? Be an informed consumer and remember, “If It Sounds To Good To Be True, It Probably Is!"
Progressive Book Marketing, LLC
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Monday, April 5, 2010
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