Let me start by saying, “If It Sounds Too Good To Be True, It Probably Is.”
Now let me explain my statement. I can’t tell you how many authors I have talked to and work with that published their book with one of the online publishers that offer services for a minimal fee. What a great deal! NO! Many of these publishers rely on the first time author to keep them in business. In most cases the author ends up with a book that is not accepted in the marketplace.
Bookstores typically don’t work with Print On Demand Companies (POD). More often than not the book is also missing valuable information that should be included.
Once you get past that there is the issue with the book price. That is the amount the author must pay to have each book printed. I have seen case after case where the author loses money by selling books. Shouldn’t it be the other way around?
This is one of the areas that the online publisher makes their money. They have the author charge an unreasonable amount for the book, and then charge half of the retail for each book printed. We won’t even talk about the shipping.
So now the author’s publicist has scheduled a book signing at an independent bookstore where the author can bring their books. Let’s say for arguments sake the book retails for $20 which is overpriced for the marketplace. The author paid $10 for the book plus shipping. Let’s assume shipping is $3 per book. So the author has $13 invested in each book which means for every book that sells the author makes $7, right? NO!
The bookstore expects their cut which typically is 40% of the retail. So now we take $8 and give that to the bookstore which leaves us with $12. Remember the author has $13 into each book which means for every book sold the author must pay $1. I’m no math expert but I don’t think this is how it should work. We won’t even talk about the time, gas, marketing tools etc…
How do you get around this? Be an informed consumer and remember, “If It Sounds To Good To Be True, It Probably Is!"
Progressive Book Marketing, LLC
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