Monday, April 26, 2010

Blog Tour Stop This Wednesday!!!

Hi Everyone, Just wanted to send a quick note. Sherryle Kiser Jackson author of The Manual is making a blog stop on author Cecelia Dowdy's blog. The blog stop will start on Wednesday April 28, 2010. Stop by and check it out. Sherryle will be responding to comments for 1 week after the initial post.

See you there!

Sunday, April 25, 2010

Work As A Team With The Bookstore That Is Hosting Your Signing

When you or your publicist schedule a book signing,work as a team with the venue by providing marketing material well in advance of the event so they can start promoting you. Many bookstores are understaffed so hosting a book signing is a lot of extra work. If they know they are getting your help they will be more inclined to add you to their list of events. Send them bookmarks unique to the event, fliers that they can post around the store. Send out an email blast letting everyone know where you will be and utilize your social networks. Many bookstores want to know that you will invite your family and friends to the signing. The truth is your friends and family already have your book. You want new readers that haven't had the pleasure of curling up with your great book and getting lost in the pages. So spread the word. It's great way to meet new people and promote new readers.

Saturday, April 24, 2010

A Man's Worth by Nikita Lynnette Nichols

Check out this book. All I can say is WOW! I'm sure you will feel the same.

Nikita Lynnette Nichols author of Amaryllis

Once again Nikita writes a novel that you just can't put down.

Dr. Christina Samycia Discovering Inner Peace

Dr. Samycia helps you to take control of your life and live it thoughtfully.

A Woman's Worth

Nikita Lynnette Nichols pens a novel that all women can relate to.

Friday, April 23, 2010

Check out this page turner A Woman's Worth

Nikita Lynnette Nichols is an author to keep an eye on. She can spin a tale like no other.You won't be able to put her books down. In A Woman's Worth, Monique Morrison had made a huge mistake when she moved into a home to play house with Boris Cortland. With on again off again wedding plans and a woman who had already signed on to play the role of his wife, Boris was in no hurry to seal the deal. In his mind, Monique wasn’t going anywhere so why not continue to play the field? Though she was in church, Sunday after Sunday, praying for God to touch Boris’ heart and turn him from his wicked ways, it seemed Monique’s pleas were constantly unanswered. Suffering from neglect, rejection and verbal abuse, Monique had all but given up on her dream of having a relationship that represented true unconditional love until Adonis Cortland moves in and does for Monique all of the things that Boris wouldn’t do. Could Boris’ cousin be the man that Monique had been praying for?
Nikita writes about topics we not only relate to but have dealt with or are dealing with.

Thursday, April 22, 2010

Virtual Book Tours

The internet is an amazing tool. I remember it wasn't that long ago that there was no surfing the web. An email address, a ning network, tweeting, IM.They didn't exist. Now you can travel the world and never leave your house. That brings me to my topic. Virtual Book Tours or Blog Tours. What a wonderful way to touch base with readers all over the world and share your work. This is something you could never do with traditional signings. It's just too costly, not to mention exhausting. VBT's allow you to reach new readers, gain new followers and sell more books. They take some time to set up but well worth the time. And boy are they fun. Oh the places you will go. I recently scheduled blog stops in Israel and Turks and Caicos. I still shake my head when I think about it. Marketing books is so much fun. The opportunities are endless. I look forward to talking with you about VBT's and sharing marketing ideas.
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Curl Up With Your Favorite Blanket, A Cup Of Tea and This Book!

I will be the first to say if a mystery doesn't grab my attention right away I put the book down. I could NOT put down What Did You Do Before Dying? and Why Did You Die In The Park? by Patricia K. Batta. Both with the same protagonist Marge Christensen finds her husband dead in their garage. The police say it's suicide but Marge knows different. She knows her husband would never commit suicide. Marge decides to take matters into her own hands so she can find out what really happened. This is a fun read! Batta keeps you turning the pages.

Sunday, April 11, 2010

Be An Informed Consumer

Let me start by saying, If It Sounds Too Good To Be True, It Probably Is.”

Now let me explain my statement. I can’t tell you how many authors I have talked to and work with that published their book with one of the online publishers that offer services for a minimal fee. What a great deal! NO! Many of these publishers rely on the first time author to keep them in business. In most cases the author ends up with a book that is not accepted in the marketplace.

Bookstores typically don’t work with Print On Demand Companies (POD). More often than not the book is also missing valuable information that should be included.

Once you get past that there is the issue with the book price. That is the amount the author must pay to have each book printed. I have seen case after case where the author loses money by selling books. Shouldn’t it be the other way around?

This is one of the areas that the online publisher makes their money. They have the author charge an unreasonable amount for the book, and then charge half of the retail for each book printed. We won’t even talk about the shipping.

So now the author’s publicist has scheduled a book signing at an independent bookstore where the author can bring their books. Let’s say for arguments sake the book retails for $20 which is overpriced for the marketplace. The author paid $10 for the book plus shipping. Let’s assume shipping is $3 per book. So the author has $13 invested in each book which means for every book that sells the author makes $7, right? NO!

The bookstore expects their cut which typically is 40% of the retail. So now we take $8 and give that to the bookstore which leaves us with $12. Remember the author has $13 into each book which means for every book sold the author must pay $1. I’m no math expert but I don’t think this is how it should work. We won’t even talk about the time, gas, marketing tools etc…

How do you get around this? Be an informed consumer and remember, “If It Sounds To Good To Be True, It Probably Is!"


Progressive Book Marketing, LLC

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Monday, April 5, 2010

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