Okay Let's Rock This Book Business!

The book business has changed. I miss the idea of bookstores but I love the concept that we are no longer geographically challenged. Now we can reach the world from our computer. Just because you don't have to leave the home office doesn't mean you don't have to work. There are things you have to do and keep doing in order to bring attention to your work. You have to blog. You have to comment on other blogs. Yes, it takes time but the results are great! Blog Tours are great! We set those up all the time and they do work. Does it happen overnight? No but anything worth having is worth working for. It is a rare occasion that success happens overnight. I work with authors all the time. I consult on a regular basis. Those that follow the road map we set up are seeing success.

I know it's weird, and different but man this new book business is FUN! Take the plunge!

Denise

Be An Informed Consumer

Let me start by saying, “If It Sounds Too Good To Be True, It Probably Is.”

Now let me explain my statement. I can’t tell you how many authors I have talked to and work with that published their book with one of the online publishers that offer services for a minimal fee. What a great deal! NO! Many of these publishers rely on the first time author to keep them in business. In most cases the author ends up with a book that is not accepted in the marketplace.

Bookstores typically don’t work with Print On Demand Companies (POD). More often than not the book is also missing valuable information that should be included.

Once you get past that there is the issue with the book price. That is the amount the author must pay to have each book printed. I have seen case after case where the author loses money by selling books. Shouldn’t it be the other way around?

This is one of the areas that the online publisher makes their money. They have the author charge an unreasonable amount for the book, and then charge half of the retail for each book printed. We won’t even talk about the shipping.

So now the author’s publicist has scheduled a book signing at an independent bookstore where the author can bring their books. Let’s say for arguments sake the book retails for $20 which is overpriced for the marketplace. The author paid $10 for the book plus shipping. Let’s assume shipping is $3 per book. So the author has $13 invested in each book which means for every book that sells the author makes $7, right? NO!

The bookstore expects their cut which typically is 40% of the retail. So now we take $8 and give that to the bookstore which leaves us with $12. Remember the author has $13 into each book which means for every book sold the author must pay $1. I’m no math expert but I don’t think this is how it should work. We won’t even talk about the time, gas, marketing tools etc…

How do you get around this? Be an informed consumer and remember, “If It Sounds To Good To Be True, It Probably Is!"

Denise

Progressive Book Marketing, LLC

progressiveoa@gmail.com

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